What's new in the world of INBOUND
Workshop: How to Build a Messaging Strategy for Your Brand
Learn how to build (or refine) your brand's strategy and set the tone for your messaging. You'll learn how to get buy-in from leadership and create a blueprint for your marketing, sales and customer service teams to communicate with visitors, prospects, and customers. This session will cover:
1. Brand Position
2. Brand Style
3. Messaging to Personas (based on psychological research into decision-making styles)
4. Customer Journey Mapping
Learn about all the different pieces in a successful inbound marketing ecosystem. Build one for your business today!