05.11.2017 at 3:00 pm

SD INBOUND MARKETING SEMINAR

Join us at Stone Brewery Liberty Station for a live workshop on "Pillar Content Creation" with HubSpot Academy Professor Justin Champion. ATTEND FOR A CHANCE TO WIN AN AMAZON DOT!

  

2816 Historic Decatur Rd #116, San Diego, CA 92106

This Event Is In:

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  • Event Speakers

    Justin Champion
    Principal Inbound Professor HubSpot Academy
    Hansen Hunt
    Senior Inbound Consultant SmartBug Media

           Agenda

    3:00 pm - 3:30 pm

    Check-in & Networking:

    Grab a pint and meet your fellow inbound marketers.

    3:30 pm - 3:40 pm

    Housekeeping:

    10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!

    3:40 pm -4:00 pm

    Latest News and Updates in Inbound Marketing
    Hansen Hunt,

    Sr. Inbound Consultant @ SmartBug Media

    20 quick minutes to loop you in on what's happening in the world of inbound, updates that are important to your business, and the hottest trends.

    4:00 pm - 6:00 pm

    Workshop - Pillar Content Creation
    Justin Champion,

    Principal Inbound Professor @ HubSpot

    In this workshop you'll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You'll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.

    Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

    Learning Objectives:

    -Write a clear content mission statement
    -Identify a primary buyer persona for your business
    -Map the buyer’s journey for your primary buyer persona
    -Create a working content cluster outline for a downloadable content offer
    -Develop an understanding of how to build a pillar content resource page

    6:00 pm - 6:30 pm

    Group Discussion / Wrap-Up:

    An informal Q&A session to address your questions and help you immediately apply what we just discussed.

    Networking:

    We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.

    Save your seat for our next event while there is still room

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