Brittany is a Growth Product Manager (and previously Growth Marketer) at HubSpot and has held roles on various teams over past two years. Brittany is passionate about bringing a data-driven lens to all parts of the Marketing team at HubSpot – her experience ranges in Growth Marketing, SEO, Data Science, Conversion Rate Optimization, Customer Marketing, and Customer Success.
Hansen Hunt is the President and Co-Founder of SD Inbound, Inc., the leading inbound education event series and HubSpot User Group in the world. He has 13+ years of marketing experience across multiple verticals in both B2B and B2C organizations. He specializes in creating goal driven and lead generating marketing strategies for fast growing small and medium size enterprises.
The world of Content Strategy and SEO is changing, and the standard strategies around page optimization do not move-the-needle alone anymore. Learn how HubSpot turned around our organic plateau through Featured Snippet optimization, topic cluster content strategy, and an organic-first content creation process. Then we'll learn how apply this organic-first approach to content strategy with HubSpot's SEO tools.