Casie is currently the Account Manager for Beacons Point, an inbound-focused growth marketing agency based in beautiful Carlsbad, CA. She is an enthusiastic marketing professional with over 10 years experience supporting both B2B and B2C companies. She began her marketing career at a sports marketing agency then spent five years at a start-up biotech company, helping run their global marketing department. In her current role, she manages client relations, develops digital strategies, runs inbound marketing campaigns and organizes community-focused events. When she’s not doing that, you can usually spot her at a craft brewery with her family or out exploring the outdoors, camping or hiking.
Hansen Hunt is the President and Co-Founder of SD Inbound, Inc., the leading inbound education event series and HubSpot User Group in the world. He has 13+ years of marketing experience across multiple verticals in both B2B and B2C organizations. He specializes in creating goal driven and lead generating marketing strategies for fast growing small and medium size enterprises.
At the event, “8 Ways to Make Video a Priority in 2019,” we will discuss the different ways to incorporate video in the upcoming year and how to use these tools to enhance your Hubspot marketing efforts and best serve your clients.
We took into account current and upcoming video trends as well as best practices when compiling the presentation topics. We wanted to make sure we were not only educating you on ways to incorporate video in your marketing strategy but also on topics that will ensure relevancy and that have proven success in today’s market!
We’ll take a look at the following:
- The importance of priority and role awareness within your production department
- The video production process and how to implement a “conscious video” mindset
- Vidyard integration within HubSpot
- The impact of customer service videos and how to use these videos within Hubspot automation process
- How to transform written Hubspot content to video content
- The impact of live video and social media videos
- How to use and incorporate paid video ads
- How to best use video in the delight stage of the buyer’s journey
Enjoy a couple beers with your peers!
Never been to an SD Inbound event? Join us at our upcoming event for access to the latest in inbound marketing. Hear from industry thought leaders, peer mentors, and get access to the best inbound resources.