2.22.2018 at 3:00 pm
Join us at Stone Brewery Liberty Station for a live workshop on copywriting and sales automation to drive revenue growth.
Stone Brewery Liberty Station - 2816 Historic Decatur Rd #116, San Diego, CA 92106
Scott Tousley leads the Growth Marketing team for HubSpot's Customer Hub. He previously worked on HubSpot's Sales Products where he grew blog traffic by 271% in 2015 and revenue by 157% in 2016. He's written marketing essays published on Business Insider, WeWork, Buffer, HubSpot, and others. He works remote from San Diego, CA.
Jon is a marketing leader who loves to build great brands, great tech and great teams.
With a degree in physics, a decade of improv & sketch comedy performance, and a wide array of marketing experience, Jon takes an analytical but fun approach to marketing.
Professionally, he's done Fortune 100 marketing consulting, comms strategy for a 3k+ technology team, planning at a top digital agency, and led marketing for two high growth consumer tech companies.
Welcome & Housekeeping
Workshop: 5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue
Get a behind-the-scenes peek at how HubSpot tripled their sales product revenue with copywriting and sales automation. You'll learn how Scott Tousley, Senior Marketer at HubSpot, leveraged psychological research to accelerate revenue growth. After this session you'll be able to:
1. Write sales copy that converts (proven by psychological frameworks)
2. Generate more leads by automating your sales funnel
3. Save your sales team hundreds of hours by automating their prospecting
4. Earn more revenue by putting all the pieces together
Communication Channels are Changing and Why You Should Send Fewer Emails
Marketers need to adapt to new communication channels and improve how they are using existing channels, like email. Jon Dick, the VP of Marketing at HubSpot, will dive into these new channels and how HubSpot is changing with the times.
In this session, you will learn:
• What's working at HubSpot right now
• How and why to do less email, better
• How to diversify into Facebook Messenger
• When to use onsite chat
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