05.11.2017 at 3:00 pm
Join us at Stone Brewery Liberty Station for a live workshop on "Pillar Content Creation" with HubSpot Academy Professor Justin Champion. ATTEND FOR A CHANCE TO WIN AN AMAZON DOT!
2816 Historic Decatur Rd #116, San Diego, CA 92106
Justin Champion is dedicated to helping businesses effectively tell their brand story and is currently the Content Marketing Professor for the HubSpot Academy. Justin has 7+ years experience in the field of digital media and has helped companies such as Wrangler Jeans, Majestic Athletic, Pendleton Whisky, and Rock and Roll Marathon Series grow their businesses through story-telling. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
Hansen is a Sr. Inbound Marketing Consultant at SmartBug Media & Co-Founder of SD Inbound, Inc. He spent the last 3 years as Marketing Manager at UpWind Solutions, is co-founder of The Manifesto Co., & beertender at San Diego BeerWorks. He is a self taught leader, craft beer evangelist with an insatiable travel bug, & has been practicing inbound marketing for 11+ years. Always looking for a challenge & he loves working in an entrepreneurial environment.
Grab a pint and meet your fellow inbound marketers.
10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!
20 quick minutes to loop you in on what's happening in the world of inbound, updates that are important to your business, and the hottest trends.
In this workshop you'll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You'll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.
Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
-Write a clear content mission statement
-Identify a primary buyer persona for your business
-Map the buyer’s journey for your primary buyer persona
-Create a working content cluster outline for a downloadable content offer
-Develop an understanding of how to build a pillar content resource page
An informal Q&A session to address your questions and help you immediately apply what we just discussed.
We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.
Never been to an SD Inbound event? Join us at our upcoming event for access to the latest in inbound marketing. Hear from industry thought leaders, peer mentors, and get access to the best inbound resources.
Learn about all the different pieces in a successful inbound marketing ecosystem. Build one for your business today!