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05.11.2017 at 3:00 pm

SD INBOUND MARKETING SEMINAR

Join us at Stone Brewery Liberty Station for a live workshop on "Pillar Content Creation" with HubSpot Academy Professor Justin Champion. ATTEND FOR A CHANCE TO WIN AN AMAZON DOT!

   

2816 Historic Decatur Rd #116, San Diego, CA 92106

This Event Is In:

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  • Event Speakers

    Justin Champion
    Principal Inbound Professor HubSpot Academy
    Hansen Hunt
    Senior Inbound Consultant SmartBug Media

           Agenda

    3:00 pm - 3:30 pm

    Check-in & Networking:

    Grab a pint and meet your fellow inbound marketers.

    3:30 pm - 3:40 pm

    Housekeeping:

    10 Minutes to make sure everyone checked in, has a beer, and is ready to learn!

    3:40 pm -4:00 pm

    Latest News and Updates in Inbound Marketing
    Hansen Hunt,

    Sr. Inbound Consultant @ SmartBug Media

    20 quick minutes to loop you in on what's happening in the world of inbound, updates that are important to your business, and the hottest trends.

    4:00 pm - 6:00 pm

    Workshop - Pillar Content Creation
    Justin Champion,

    Principal Inbound Professor @ HubSpot

    In this workshop you'll learn how to efficiently create a conversion-focused pillar resource page through a series of pre-defined content clusters in support of one of your products or services. You'll finish the class with a mindset of how to leverage your short-term marketing calendar to achieve long term content goals.

    Workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

    Learning Objectives:

    -Write a clear content mission statement
    -Identify a primary buyer persona for your business
    -Map the buyer’s journey for your primary buyer persona
    -Create a working content cluster outline for a downloadable content offer
    -Develop an understanding of how to build a pillar content resource page

    6:00 pm - 6:30 pm

    Group Discussion / Wrap-Up:

    An informal Q&A session to address your questions and help you immediately apply what we just discussed.

    Networking:

    We will hang out at the bar after the presentations and get to know all of you amazing people. This is a great time to pick our brains, especially the limitless inbound knowledge of our guest speaker.

    Save your seat for our next event while there is still room

    Never been to an SD Inbound event? Join us at our upcoming event for access to the latest in inbound marketing. Hear from industry thought leaders, peer mentors, and get access to the best inbound resources.

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