07.12.2018 at 9:00 am
Join this live content marketing workshop with HubSpot's Principal Inbound Professor, Justin Champion, on the topic of "Trailblazing Your Content Marketing Strategy"
WeWork San Diego, 600 B St, San Diego, CA 92101
Justin Champion has been a digital marketer since 2009, and currently serves as the Content Professor for HubSpot Academy where he created the Content Marketing Certification, a globally recognized course. Justin expanded the Content Marketing Certification into his first book, Inbound Content, which is a comprehensive how-to guide on becoming an effective content marketer. Justin is a digital nomad, and works full-time from the open road, creating value from anywhere he can find a wireless connection.
Hansen Hunt is the President and Co-Founder of SD Inbound, Inc., the leading inbound education event series and HubSpot User Group in the world. He has 13+ years of marketing experience across multiple verticals in both B2B and B2C organizations. He specializes in creating goal driven and lead generating marketing strategies for fast growing small and medium size enterprises.
In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.
The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.
- A clear content mission statement.
- Identified a head term to help align your content planning efforts.
- Identified five core topics with which to create content around.
- Identified a list of subtopics for one core topic.
- Understand HubSpot resources to continue learning and receiving support.
Never been to an SD Inbound event? Join us at our upcoming event for access to the latest in inbound marketing. Hear from industry thought leaders, peer mentors, and get access to the best inbound resources.
Learn about all the different pieces in a successful inbound marketing ecosystem. Build one for your business today!