LIVE MARKETING WORKSHOP

Housekeeping, Coffee

SPEAKER: Justin Champion
Principal Inbound Professor @ HubSpot,

TOPIC: Trailblazing Your Content Marketing Strategy

In this workshop you'll learn how to efficiently create a resource-driven website page by identifying a series of topics you want your business to rank for on search engines. You'll finish the training with a mindset of how to manage your short-term marketing calendar to achieve long term content marketing strategy goals.

The workshop will have a supplemental workbook. This way you will leave with an action plan that can be implemented immediately.

Learning outcomes

- A clear content mission statement.
- Identified a head term to help align your content planning efforts.
- Identified five core topics with which to create content around.
- Identified a list of subtopics for one core topic.
- Understand HubSpot resources to continue learning and receiving support.